Press release

PLAID enters into a business strategic partnership with transcosmos to support the implementation of KARTE

The partnership allows PLAID to offer customer support and other services ranging from solution production to operations

PLAID, Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Kenta Kurahashi) announced a business partnership with transcosmos inc. (“transcosmos”) (Head Office: Shibuya-ku, Tokyo; President & COO: Masataka Okuda). Through this partnership, PLAID aims to realize digital transformation utilizing the customer experience (CX) platform KARTE in an effort to meet corporate customers’ needs in a wide range of business operations that include digital platform construction, customer relationship management, and customer support operations.


transcosmos to launch a team of KARTE operation experts in Fukuoka and Sapporo

transcosmos will develop a team of 50 in-house professionals with expertise in operation of KARTE platform allowing user-centered approaches for data utilization, basing the team at the company’s marketing operation centers in Fukuoka and Sapporo during fiscal year 2019. PLAID strives to deploy customer-oriented digital transformation covering the needs of all departments of corporate customers through this partnership with transcosmos, which provides robust solutions for enterprise customers in a wide range of fields such as customer support.

Comment from Inazumi Ken, Director, Senior Corporate Executive Officer, transcosmos inc.

transcosmos is one of the largest digital marketing companies in Japan. Under the corporate philosophy of “enhancing information and communications” between companies and consumers, we offer services ranging from digital advertisement and social media services, to customer touchpoint services via websites, applications, and LINE, to CRM-based customer services and support operations at the contact centers.
With the enhanced cooperation with PLAID, Inc., transcosmos will contribute to the maximization of clients’ customer experiences (CX) with a combination of our customer-oriented service offerings and expertise and the KARTE platform.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, the company has combined superior “people” with up-to-date “technology” to enhance the competitive strength of clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through 167 locations across 30 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver the clients’ excellent products and services in 48 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of the clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.


“KARTE” is a one-stop service that provides a prompt analysis and a real time visualization of web site visitors’ behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers. The service began in March 2015. With its high extensibility, communication with the customers are not limited to online and can be spread into multiple scenes and channels. It also has the flexibility to integrate with any other existing services allowing different ways to approach each business owner’s marketing needs. KARTE lets you understand your customer deeply from various data and create a better customer experience (CX).

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