The CX (customer experience) platform KARTE provided by PLAID Inc. (Chuo-ku, Tokyo: CEO Kenta Kurahashi) has been recognized in IT review, an IT product review platform operated by IR crowd Co., Ltd (Minato-ku, Tokyo: Genta Kurono, President) as a product with excellent satisfaction and recognition. KARTE has been selected as "Leader" in four categories including "Web customer service", "DMP (data management platform)", "App analysis" and "Web chat" in IT review Grid Award 2020 Spring, as well as Top50 in ITreview Best Software in Japan 2020.
"KARTE" analyzes the behavior of users visiting websites and apps in real time and visualizes it individually. KARTE also enables one-stop optimal communication according to that person. We can provide various experiences from the customer's perspective by popup display and element rewriting, email, LINE, chat, etc. KARTE has been selected as "Leader" in four categories including "Web customer service", "DMP (data management platform)", "App analysis" and "Web chat" in IT review Grid Award 2020 Spring for its use in a variety of marketing issues.
The review page for KARTE is as follows.
Based on user reviews of business software and cloud services, ITreview has developed the ITreview Grid, a unique four-quadrant map that provides an understanding of customer satisfaction and product recognition in the market. Based on reviews from October 2018 to March 2020, the Award recognize products with both high satisfaction and recognition within the same category as "Leader" and the product that have high satisfaction as "High Performer" and awards them with badges.
KARTE is a CX (customer experience) platform which was launched in March 2015. It analyzes the behavior of users using websites and apps in real time and visualizes it individually, enabling one-stop free communication tailored to each customer. It is highly expandable and can be used not only onsite but also able to solve different marketing issues and needs in various situations. KARTE enables overwhelming customer understanding by integrating and analyzing all data on individual customer axis, and improves the experience value (CX) for the end users.