Building a Sustainable Society
Through Human Creativity
Since establishment, PLAID has focused on people and have thrived to enrich their lives based on our purpose "PLAY&AID" and our mission to "Maximize the Value of People with the Power of Data".
The "Value of People" on which our business and product development focus refers to the inventiveness, intuition, creativity, and other abilities each person has regardless of age, ethnicity, nationality, or gender.
As a result of the increasing industrial sophistication and specialization, creativity seems to be treated as more like a skill possessed only by a special handful of people, but we don’t believe this is how the world should be. We believe every job has the potential for people to fully bring out their immense creativity and significantly increase their value. By utilizing data and technology, we want to make a drastic impact on this added value people can generate, for the world and society.
Through this belief in the "Value of People" and our business itself, we hope to contribute to the realization of a sustainable society. The big goals set forth with SDGs are not things that can easily be accomplished in a top-down style. Instead, we can bring out the creativity of individuals or businesses, support people to make better decisions, support the actions, and spread this circulation of creativity. We are hoping to be a part of producing this huge impact that can all start from an individual.
Final important point we want to mention is that the foundation in which people can fully bring out their potential is an environment where individual human rights and diversity are respected.In our corporate activities, we will continue to create opportunities and environments that enable people with diverse backgrounds to fulfill their potential. This diversity includes gender expression, sexual orientation, religions, nationalities, ethnicities, gender identities, physical and/or mental disabilities, and child and/or family caregiving status. At the same time, as a trustworthy company growing with and as part of the society, we will address environmental issues from where possible and focus on structuring a governance system that is appropriate for the nature and stage of our business.
We look at our business in a ultra long term span and we regularly express this internally as we are only at the beginning of the journey. As we look forward to this distant future, we will continue with the endeavor of making this world a better place, not just for ourselves but for our clients, corporate partners, and consumers.
PLAID, Inc.
